Messaging
August 9, 2021

The formula to pitch your nonprofit in 60 seconds

There's a simple reason you need to learn how to pitch: you need funders. As someone who is likely doing something no one has ever done before, it's important that you can articulate your nonprofit's plan and persuade funders that your work is worth funding.

Maura Fitzpatrick
Brand Strategist

You need to show that you have a real shot of actually solving the problem, whether that be homelessness in Atlanta, poverty in France, world hunger, or any other complex social problem.

So, let's learn how to pitch. First, answer these questions:

  • Who are you?
  • What is your organization's name?
  • What is your niche?
  • What is your vision?
  • What is the problem that exists?
  • What's your assumption why the problem exists?
  • What are your services to solve it?
  • What's your social proof you can accomplish it? (Experience, awards, brief testimonial, stats, team skills, supporters, etc)
  • What's your ask?

Now let's put it all together:

Hi there, my name is _______. I am the founder of ____________. We are a _____ nonprofit organization based in _______ and we are working to create a world where ______________. We believe that the major reason (problem) still exists is because x,y,z. Therefore, we offer x,y,z services. Since (date), we have been able to x, y, z. As one service member described, we are (positive quote).  Our current goal is to ____________ by (date). We have already secured x,y,z and gotten the support of a,b,c. What would really help us reach the next milestone toward achieving this goal would be a gift of (amount). This amount would help us secure x.

Example:

Hi there, my name is Allison Heller. I am the co-founder of FentCheck. We are a harm reduction nonprofit based in Oakland, California and we are working to create a world where no American dies from a fentanyl overdose. In 2019, over 300,000 Americans died from a fentanyl overdose. A 50% increase from 2018. The vast majority of the victims being recreational drug users. We believe that the alarming rate of fentanyl overdose deaths can be attributed to the illegal drug market lacing recreational drugs such as cocaine and MDMA with fentanyl. Additionally, the lack of access to fentanyl testing strips in venues where recreational drugs are being consumed has turned into a deadly combination for Americans.
To combat this epidemic, we currently provide free fentanyl test strips and education pamphlets to entertainment and food venues all across the Bay Area. We also offer a safe space for drug users to report a positive test, and warn other drug users in their area. Since our launch in 2020, we have distributed over 50,000 test strips to over 100 venues. We have received 100 reports and counting of positive tests throughout the Bay Area. As one service user emailed us, "FentCheck helps people survive the night."
Our current goal is to establish an office in Los Angeles, where we can start building relationships and providing tests with venue owners across the city. We hope to launch our LA office next summer. We've already secured the support of 20 entertainment venues in LA and raised $20K of our $30K goal. Would you be interested in donating $10K towards this goal?

Need help formulating your pitch or messaging? Schedule a 1:1 hour coaching session.