The Complete Brand Strategy

$2000

You have a brand, whether you like it or not. A brand is a person's gut feeling about you. You can't control it, but you can influence it. That's what we call brand strategy.

  • 2 hour 1:1 workshop
  • A 30 page custom positioning and marketing PDF
  • A video recording of the workshop
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A good cause just isn't enough.

Most causes are "good causes." But guess what? Donors have a limited amount of money. They have to pick and choose which organization they want to donate to.

And if all your appeal message says is, "We're a really good cause." You're going to be disappointed.

Donors need to see that you have a good solution, too

Sure, they get that your cause is noble and needed-- but why should they give to your organization versus the hundreds of others working on the same cause?

This is where a brand strategy comes in handy

So, how do we appeal to donors? How do we build trust? How do we prove that we are the best option to give to? How do we build credibility with grant funders? A brand strategy will show you how.

The Complete Brand Strategy

Marketing shouldn't feel like a waste of time.

Feel confident

You’ll be surprised at how much more excited you’ll be to market and promote your mission—every single day.

Raise more money

Find and inspire the perfect donors for your mission, without conditions.

Get clear direction

Know where to start, how to prioritize and share information to create impactful marketing and fundraising campaigns.

Craft authentic + compelling messaging

What's Included

Brand Audit

We'll take a 360 degree look at your current branding and messaging, and we'll pinpoint what works and where you can improve.

1:1 Strategy Workshop

Then, we'll hop on Zoom 1:1 for 2 hours and take a deep dive into who you want to be, who you want to be for, and how you can begin positioning yourself in a more compelling way.

Custom brand book

Using the insights from our strategy workshop, I'll create a 30+ page custom brand positioning and marketing PDF. You can use this as the blueprint for all future communication!

Everything you need to launch

What's included

Brand Audit

We'll take a 360 degree look at your current branding and messaging, and we'll pinpoint what works and where you can improve.

1:1 Strategy Workshop

Then, we'll hop on Zoom 1:1 for 2 hours and take a deep dive into who you want to be, who you want to be for, and how you can begin positioning yourself in a more compelling way.

Custom Brand Book

Using the insights from our strategy workshop, I'll create a 30+ page custom brand positioning and marketing PDF. You can use this as the blueprint for all future communication!

From your brand strategist:

Your brand strategy is the foundation of all future communication.

I can remember starting my own nonprofit years ago. I was a one person team, struggling to raise more than $10K and even be seen as credible enough to launch a pilot program. That was a stressful and disorienting time.

I remember when someone would ask me what my nonprofit does, I would launch into a 5-10 minute tirade about mental health, college policies, deliberative democracy-- all the while watching their eyes look around in instant regret.

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Thinking back, it wasn't that I didn't have my shit together. It was that I didn't have my message together. I had no clue who I was talking to, how to appeal to donors that weren't my friends or family, and how to even pitch my mission in 30 seconds or less. On second thought, I guess I didn't have my shit together.

It wasn't until a year after my nonprofit failed that I finally sat down to learn about nonprofit communication. I took a bunch of courses in marketing and design, which is where I discovered brand strategy.

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Maura Fitzpatrick

Maura Fitzpatrick is a brand strategist and designer helping startup nonprofits position and market their missions since 2019. She has a Bachelor of Arts in Political Science from Bryn Mawr College. She has also worked in the nonprofit sector since 2012. She is an expert in communication, brand positioning, fundraising, and nonprofit storytelling.

Who this is for

No matter where you are in your journey, an in-depth brand strategy will help you grow.

This brand strategy package was made for you to be affordable, feel confident in your marketing, and build your individual donor base:

  • New Nonprofit Founders
  • Board Members
  • Executive Directors
  • Directors of Marketing
  • Directors of Fundraising
  • Program Directors

"What a BRILLIANT project. Maura had us in tears when we received the deck. She did the damn thing. She helped us see ourselves clearer than we could."

Allison Heller
Co-Founder at FentCheck

"Working with Maura was nothing short of amazing. She is such a great listener. She helped me identify who we want to be and who we already are."

Hillary Hykten-Morrow
Founder at Fairchild Educational Services

"Maura was willing to learn quickly what is our core. When she presented her insight, it was a moment like 'yes, this is who we are and what we are all about!'"

Gil Frank
Co-Founder at Historic Westside Gardens

The Complete Brand Strategy

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$2000

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What's included
  • 2 hour 1:1 workshop
  • A 30 page custom positioning and marketing PDF
  • A video recording of the workshop